Argument65

65.The following appeared in a memo from the president of a chain of cheese stores located throughout the United States. "For many years all the stores in our chain have stocked a wide variety of both domestic and imported cheeses. Last year, however, the five best-selling cheeses at our newest store were all domestic cheddar cheeses from Wisconsin. Furthermore, a recent survey by Cheeses of the World magazine indicates an increasing preference for domestic cheeses among its subscribers. Since our company can reduce expenses by limiting inventory, the best way to improve profits in all of our stores is to discontinue stocking many of our varieties of imported cheese and concentrate primarily on domestic cheeses."
(506 words)
In this memo, the author recommendes that our stores have to stop stocking many of our varieties of imported cheese and concentrate primarily on domestic cheeses. To support the recommendation, the author cites some data from some of our newest store and a survey conducted by Cheeses of the World magazine. However, for everal reasons, the evidence offered in support of the recommendation provides little credible support for it.First and foremost, the statement that the five best-selling cheeses at our newest store were all domestic cheddar cheeses from Winsconsin due to the custmors' more freference to domestic cheeses is logically unsound in two respects. First, the author provides no evidence that there are many imported cheeses in these mentioned stores, maybe those stores didn't supply any imported cheeses, and people and no choice but to buy domestic ones. Second, the author cannot logically determine that the fact the domestic cheeses is best-selling is the result of their popularity, perhaps the five stores reduced the price of the cheeses to get a sales promotion. Thus I will not be conviced until the these two possible reasons are accounted for.Secondly, the author provides no evidence that the result of the survey is statistically reliable. It is highly possible that the subscribers of the magazine can't represent the custmors of the cheeses, maybe this magazine is aimed at the people who do some research or sell cheeses, then their preference can't be generalized to the custmors'. Even if there is an increasing preference for domestic cheeses among custmers, it doesn't mean that the sellings of such cheeses will increase too, let alone the ones sold by the author's stores. Under either scenario, the statement that the stores should focus on domestic cheeses is unconvicing.Finally, even if the selling of domestic cheeses in the author's store will increase, the author still can't conclude that discontinue stocking many of imported cheese and concentrate primarily on domestic cheeses will reduce expenses and improve profits in all of the stores. The author doesn't mention the price of imported cheese and domestic ones. What if the former ones are cheaper than the second one? Then the expenses reduced by limiting inventory will be offset by the extra pay. Meanwhile, since the author doesn't mention what kind of cheese will they purchase, it is also possible that only the cheddar cheeses from Winsconsin are popular, or they are just popular in the places where the five newest stores are. Then such a plan may not work by purchase other kinds of domestic cheese or in the other stores expect the five newest ones.In conclusion, the author's recommendation is ill-found. To strengthen is the author must provide clear evidence that the demostic cheeses are popular in the whole nation at least, perhaps by another convincing survey. The author must also provide specific evidence that by discontinue stocking many of our varieties of imported cheese and concentrate primarily on domestic cheeses, the company can actually reduce expenses ts in all the stores .